LinkedIn Live can target streaming things like Q&As, events, conferences, earnings calls, awards ceremonies, product announcements, and more. Microsoft helps support LinkedIn get over its Azure Media Services, providing the all vital encryption technology to seamlessly stream live videos.
LinkedIn is additionally partnering with Wirecast, oppressor Studio, Wowza Media Systems, Socialive, and Brandlive to permit content creators to access veteran broadcasting streaming services.
Microsoft is getting involved in live video streaming, through its ownership of LinkedIn. The social network is launching a new LinkedIn Live service to its 600 million users, allowing people to live stream video content.
It’s arriving initially as an invite-only beta this week for US users, and it comes nearly 18 months after LinkedIn originally started supporting video.
“Video is the fastest growing format on our platform right now, and the one most likely to get people talking,” says Pete Davies, the director of product management at LinkedIn, in an interview with TechCrunch.
“Live has been the most requested feature.” LinkedIn hasn’t yet revealed when it plans to make this new video streaming service available to all 600 million of its users, but the company will accept sign ups through a contact form on LinkedIn.
LinkedIn can currently be facing robust competition from Facebook, Twitter, YouTube, Twitch, and plenty of alternative services that provide live video streaming services. LinkedIn clearly thinks it will differentiate supported its target market, and also the style of video it’ll supply.
This won’t be the place to look at streamers beat the most recent video games, nor can you possible see your friends or colleagues live streaming their personal lives. LinkedIn has invariably been concerning skilled operating life connections, and LinkedIn Live may be a clear arrange to corner that niche of the streaming video market.
