Apple is expected to launch a slew of new products at its Cupertino headquarters in California on monday, including a Netflix competitor, a revamped news service and a subscription-based gaming offering.
The event, to be hosted at the Steve Jobs theatre on field, can herald a new era for the iPhone maker as it enters the fast-growing global content streaming market.
“Apple has been process a video from the theatre, teasing its focus on tv,” reports The Verge.
The livestreaming video is stylized to seem sort of a television set, and has been switching between a handful of various angles of the Steve Jobs theatre.
Apple has invested over $1 billion into making new content and the streaming service is ready to compete with the giants including Amazon, Netflix and Hulu.
“The company is building a brand new content store focused on giving bundles with cable services like HBO, showtime and Starz.
place more simply, Apple is also trying to disrupt cable TV by basically becoming a cable TV provider,” adds the report.
